Apple is known for its aggressive trademark protection, but its rearmost attempt to trademark images of apples has raised eyebrows. The tech mammoth has been trying to trademark delineations of apples in Switzerland since 2017. It has also filed analogous operations in dozens of other countries, including Japan, Turkey, Israel, and Armenia.
Apple’s thing is to gain exclusive rights to use images of apples in a variety of surrounds, including advertising, marketing, and packaging. This would mean that other companies would be banned from using images of apples in their own products or marketing accouterments, indeed if they aren’t using the Apple totem.
Apple’s attempt to trademark images of apples has been met with reviews from some diggings. Fruit growers and other businesses that use images of apples in their ensigns and marketing accouterments have expressed concern that they could be forced to change their branding if Apple’s operation is successful.
Others have argued that Apple’s attempt to trademark images of apples is a frivolous use of the trademark system. They point out that apples are a common fruit that has been used in commerce for centuries, and that there’s no reason why Apple should have exclusive rights to their definition.
Apple has not yet reflected on its reasons for seeking to trademark images of apples. still, the company has a history of aggressive trademark protection, and it’s likely that it sees this as a way to cover its brand and its request share. It remains to be seen whether Apple’s operation will be successful. still, the company’s attempt to trademark images of apples has raised important questions about the part of trademarks in a free and open request.